SOAH POp UP X swan miami
Soah’s Swimwear Pop Up Event Gave Us All the Boho Feels Soah Swimwear hosted an event over the weekend to share the new 2019 collection of bohemian bikinis and resort wear at the chic Swan restaurant in Miami’s Design District. Soah Swimwear chose the perfect weekend to showcase their new 2019 collection with sunny skies, boho-style clothing, and an empowering, lively atmosphere. The pop up event was held at Pharrell Williams and David Grutman’s restaurant, Swan and Bar Bevy, in the heart of Miami’s Design District on Saturday, April 13, 2019. The invited guests, which included beauty and fashion influencers, enjoyed champagne and a mini photo shoot in front of the vibrant flower wall on the rooftop lounge.
The event, hosted by M Clique Marketing, was a bohemian-lover’s dream, complete with handheld fans, intriguing photos of Soah’s pieces, and an ethereal soundtrack provided by DJ Kid Nemesis. Downstairs, guests were treated to a delicious Swan-special brunch with smoked salmon and bagel towers, coconut pancakes, omelets, and an exquisite mimosa mix of G.H. Mumm champagne and Absolut Elyx vodka. Influencers mingled amongst the Instagram-worthy dishes and shared in the beauty of what it is to be a woman, creating an image of pure bliss. After brunch, guests headed upstairs to the breathtaking collaboration between Swan’s spectacular modern Euro design and Soah’s hypnotizing bohemian patterns. Not one spec was out of place in the photo-ready hotspot with racks of bikinis and resort wear lining the walls.
“We have long, flowy dresses, florals, ruffle detailings, lace pieces, and tie die to represent the
modern hippie vibes,” said Nathalie Bolsterli, owner and designer of Soah.
Nathalie and her co-founder, Lina Castano, were busy helping guests with sizes and answering
questions about the collection all afternoon, showing us just how dedicated they were to their
brand. When asked about the design and creation of the clothes, Nathalie Bolsterli explained,
“We design and create everything in-house.” With four years on the market, Nathalie is looking
to expand the company and empower other women to let their inner hippie free.
With pop-up events literally popping up everywhere, Soah’s event gave us much more than we
Nathalie’s speech induced a sense of belonging amongst the gathered women, “We wanted to do an event where you can get to know the brand a little bit better. Soah stands for Soul Of A Hippie, and we believe that everyone has a little hippie in them. We want all women to feel so confident in our pieces to give them the power to be free and unrestricted from expectations and to be brave to be themselves.”
Make sure to check out Soah’s collection at https://www.shopsoah.com/ the next time you’re channeling your inner hippie for a cute jungle-themed bikini or floral maxi dress. Or follow their Instagram @soah_swimwear. We can assure you it’s Soah-mazing!
VIDEO: CESAR VALLE